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Common Ground News

How do I make my press release stand out?

Author

Matthew Cannon

Updated on March 15, 2026

How do I make my press release stand out?

Make your press release stand out
  1. Keep it short. Journalists are busy and don't have the time to read more than a few hundred words.
  2. Write a killer headline (subject line)
  3. Answer the who, what, when, where, why and how in the first paragraph.
  4. Include quotes.
  5. Include contact details and Twitter handle.
  6. Proofread.
  7. Be timely.
  8. Rewrite it for your website.

Hereof, how do I get my press release noticed?

Here are five press release tips to ensure your work will stand out from the crowd.

  1. Make sure your story is newsworthy. Before you begin, ask yourself the following questions:
  2. Start with an outline.
  3. Use quotations to reinforce your main point.
  4. Figure out who is most likely to pick up your story.
  5. Go beyond the wire.

Also, what is the best day to issue a press release? Tuesday is the best time to send your press release, followed by Thursday. The worst day to send your PR is on Friday. Similarly, the best time to send your press release is early in the morning – at 9:00 am to be exact, or later in the day at 8:00pm in Eastern Standard Time.

Also Know, how can I improve my press release?

Preparation

  1. Have something interesting to say. A press release implies something newsworthy.
  2. Remember your audience, forget your client.
  3. Yes, journalists are cynical and lazy.
  4. Look at bad pitches.
  5. Read the blogs and magazines of the people you are trying to reach.
  6. Employ a professional writer.
  7. Use surveys sparingly.

How often should you send out press releases?

Frequently sharing your news is a great way to get a journalist's attention and your brand name recognised. Sending a release every other week or once a month will help you become familiar in a journalist's inbox. However, small businesses rarely have this amount of news.

What are three qualities of a good press release?

Qualities of a Good Press Release
  • Storylines. Great press releases start with great stories.
  • Information vs. promotion.
  • Exposure. The creation of a first-rate press release is only half the battle.
  • Professional finish. A press release isn't a memo or an internal e-mail.

What is a good press release?

The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate. 2.

How long should press release?

about 300 to 400 words

How much does press release cost?

How Much Does a Press Release Cost? Big surprise — there's a wide range here. However, generally you should expect to pay somewhere between about $500 and $2,500.

How do you write an effective media release?

Writing a Press Release in 7 Simple Steps
  1. Find Your Angle. Every good news story has an angle.
  2. Write Your Headline. Your headline should grab the attention of your audience.
  3. Write Your Lede.
  4. Write 2 – 5 Strong Body Paragraphs With Supporting Details.
  5. Include Quotes.
  6. Include Contact Information.
  7. Include Your Boilerplate Copy.

Do you send a press release as an attachment?

You included the press release as an attachment
Journalists don't have time to open documents; that's whether they're PDFs or Word Docs. Copy and paste the headline of your press release into the subject line and then paste the rest of the press release into the body of your email.

Why do a press release?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

Are press releases effective?

Press releases are not (repeat NOT) effective as SEO tools. Press releases are press releases—news announcements meant to disseminate news to (and through) the press and to be discoverable by people looking for information about a topic or a company. They are not earned media.

What are the types of press releases?

Here's a brief rundown of six common types of press releases:
  • General News. This is the most common type of press release.
  • Launch Release.
  • Event Press Release.
  • Product Press Release.
  • Executive, Staff And Employee Press Release.
  • Expert Position Press Release.

What is in a press kit?

A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use.

When should you not send a press release?

When to Send--and NOT to Send--a Press Release
  1. Three-day weekend holiday, including Fourth of July weekend, Labor Day weekend and Memorial Day weekend.
  2. The entire week of Thanksgiving (unless you have a retailing/shopping story for Black Friday or Cyber Monday).
  3. The three days before Christmas and one day after.

What does ### mean in a press release?

Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicate to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.

How do I distribute a press release for free?

All Press Release Distribution websites have a Domain authority rank 30 and up.
  1. Press Release Distribution Service by Backlinkfy. Paid PR Release Only.
  2. NPR : National Public Radio. FREE & Paid PR Release.
  3. PR Newswire. Paid PR Release.
  4. Hirewire. Free & Paid PR Release.
  5. Newsvine.
  6. Pr.com.
  7. PRLog.
  8. 24-7 Press Release.

What is the difference between a media advisory and press release?

A media advisory, or media alert, invites the media to a company event, such as a news conference, grand opening or presentation. A press release to the media details news about the business, such as a new product or sponsorship of a charitable event.

How do you introduce a press release in an email?

Start with a catchy subject line.
  1. Start with a catchy subject line.
  2. Then add a short introduction that personalizes the message and says something like, “I hope you can use this; let me know if you have questions.”
  3. Copy and paste your press release into the e-mail message form.
  4. Add your signature.
  5. Check everything over.

When should I send a media advisory?

If you want a reporter and/or photographer to come to the event and cover it as a news story, you can issue a media advisory 5-7 days before the event. A media advisory is not a press release; it's more like an invitation.

Who should you send press releases to?

Choose your media list carefully. If sending via e-mail, be sure the editors & reporters accept press releases via email. Queries should be over the phone or in writing (snail-mail). Only send your release to one person per news outlet.

How much does it cost to send a press release on PR Newswire?

The cost of their press release distribution service is $775 per press release. While the service provided by PR Newswire is excellent, it is not appreciably different from other press release distribution services, some of whom guarantee placement in the same top-tier media outlets.

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