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What age group is Instagram aimed at?

Author

James Craig

Updated on March 05, 2026

What age group is Instagram aimed at?

Instagram: distribution of global audiences 2020, by age and gender. As of January 2020, it was found that 14 percent of global active Instagram users were women between the ages of 18 and 24 years old. More than half of the global Instagram population worldwide is aged 34 years or younger.

Likewise, people ask, what age group is Instagram for?

As of April 2021, close to 33 percent of global Instagram audiences were aged between 25 and 34 years. Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.

Also Know, what age group uses Instagram the most UK? UK: Instagram users 2021, by age group

In June 2021, Instagram had around 28.89 million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at 31.8 percent. This was followed by respondents within the 18 to 24 years old category.

Similarly, it is asked, who is Instagram's target audience?

Over 90% of the 150 million people on Instagram are under the age of 35, which makes it an attractive platform for many apparel, entertainment, and media brands focused on the 18- to 34-year-old age bracket. Now that Instagram has begun testing ads, it's a good time to dig deeper into its audience.

What age group is Facebook aimed at?

Individuals aged 25 to 34 years made up the largest group of Facebook users by age in the United Kingdom (UK), as of June 2021. Those aged 13 to 17 made up the smallest group, with 4.6 percent of users falling under that classification.

Can you tell if someone looks at your Instagram?

Can you see if someone views your Instagram? Right now, Instagram does not notify you or give you access to a list of who views your Instagram profile. However, a good way to gauge who's eye-emojing your Instagram feed is to see who likes, comments and is following along with your IG Stories regularly.

Who mostly uses Instagram?

Instagram Demographics

71% of U.S. adults ages 18-29 use Instagram in the United States. 87% of users are outside the U.S. There are 320 million global Instagram users aged between 18 and 24 years. There are 354 million global Instagram users aged between 25 and 34 years.

What is the average age on Instagram?

As of April 2021, 31.5 percent of U.S. Instagram users were between 25 and 34 years old.

Distribution of Instagram users in the United States as of April 2021, by age group.

CharacteristicShare of Instagram users
--

Which gender uses Instagram more?

During the survey period, 51.4 percent of Instagram audiences were female and 48.6 percent were male.

Distribution of Instagram users worldwide as of July 2021, by gender.

CharacteristicPercentage of users
Female51.4%
Male48.6%

What age uses TikTok the most?

60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
The 7 Top Social Media Sites You Need to Care About in 2020
  1. Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users.
  2. YouTube.
  3. 3. Facebook.
  4. Twitter.
  5. TikTok.
  6. Pinterest.
  7. Snapchat.

How do you identify your target audience?

How to Find Your Target Audience
  1. Use Google Analytics to learn more about your customers.
  2. Create a reader persona to target blog content.
  3. Look at social media analytics.
  4. Use Facebook Insights.
  5. Check on website performance.
  6. Engage with social media audiences.

How do you get followers on Instagram in 5 minutes?

Follow 10 users and you will get 1000 coins. If you like 10 posts from others, 200 coins will be sent to your account. Once you get enough coins, place your order by tapping on the Buy button at the bottom, and then you will get 1000 Instagram followers fast free.
the United States

How do you target a rich audience on Instagram?

Finding and researching your Instagram target audience
  1. Start with larger personas.
  2. Collect competitive insight.
  3. Use existing demographics data.
  4. Conduct social listening to understand relevant conversations.
  5. Make the most of Instagram polls.
  6. Leverage the right hashtags.
  7. Use location tagging.
  8. Connect with the right influencers.

How do you attract target audience on Instagram?

Engage With Your Audience
  1. Share user-generated content, and use @mentions to share user-generated content.
  2. Like and leave relevant contests.
  3. Host polls to find out more about your audience.
  4. Ask questions in Instagram Stories.
  5. Follow industry-related hashtags and interact with content on those hashtags.

Who is Snapchat's target audience?

Snapchat demographics: Age

(Statista, 2019). In fact, this is the most popular social media network among teenagers, with Instagram and TikTok following closely. Millennials and Generation Z were the target demographics for Snapchat, as the creators understood what the younger generation wanted.

People turn to Instagram because of the huge amount of exposure that users get by using hashtags, following others, and staying active. There have been several success stories of people finding fame and even making money or getting hired just by running an Instagram account!

What age group uses Snapchat the most?

Snapchat demographics and usage
  • # of monthly active users: 265 million.
  • Largest age group: 13-34 (75%)
  • Gender: 58% female, 40% male.
  • Time spent per day: 26 minutes.

What gender uses Instagram the most UK?

females

Who uses Instagram the most UK?

What age group uses Instagram the most in the UK? Instagram is overwhelmingly used by younger people. The largest share of Instagram users was the 25-34 age group, comprising 30.1% of all UK users. 18–24-year-olds were next with 26.1% of the user share.

Who use social media the most?

According to Statista's data from 2020, the most active country is the U.A.E., with 99% of its population using social media. The average penetration rate globally is 49%. When isolating the data to eligible users aged 13+, the average social media penetration by country rate is 63%.

What age group uses YouTube the most?

YouTube Demographics: Age

As of 2021, 82% of all male adults are on YouTube, while 80% of all females access the platform in the U.S. (Pew Research, 2021). According to a Q3 2020 report by Statista, users between 15-35 years take up the largest percentage of the total number of YouTube users by age, taking up 77%.

Who uses social media the most age?

Percentage of adults in the United States who use social networks as of February 2019, by age group
CharacteristicShare of U.S. adults
18-2990%
30-4982%
50-6469%
65+40%

What social media do 30 year olds use?

A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. To better understand Americans' use of social media, online platforms and messaging apps, Pew Research Center surveyed 1,502 U.S. adults from Jan. 25 to Feb.

What age group uses Facebook the most 2020?

Users ages 25–34 years are the largest demographic

In the distribution of global Facebook users, 19.3% were male users between 25 and 34 years old and 13.1% were female users in the same age range. While Facebook users can be found at all ages, 72.8% are within the 18–44 years old range.

Which gender uses Facebook the most?

During the survey period, close to 44 percent of Facebook audiences were female and 56 percent were male.

Distribution of Facebook users worldwide as of July 2021, by gender.

CharacteristicPercentage of users
Female43.6%
Male56.4%

Who use Facebook the most?

Leading countries based on Facebook audience size as of April 2021 (in millions)
CharacteristicNumber of Facebook users in millions
India330
United States190
Indonesia140
Brazil130

What is the average age of Facebook users 2020?

The largest demographic group of Facebook users is between the ages of 25 and 35 years. 18.8% are male, and 12.8% of the population are female.

Number of active Facebook users per year.

YearNumber of active users (In millions)
Q4 20202797
Q1 20212850

What is the average age on Facebook?

Recent Demographics

In the U.S., the average Facebook user in the U.S. was 40.5 years old, while it's 29 years old in Lebanon. Fewer than 10 percent of U.S. users are 17 years or younger, and even fewer are 65 or older, but 65 percent are 35 or older.

Is FB dying?

Some predictions were that it would slowly die in 2020, but it is already 2021, and Facebook is still alive. There is always a risk for Facebook to die, but it all depends on what you look at. Despite the massive popularity of Instagram and TikTok, Facebook still has its place and audience in the world of social media.

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