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Common Ground News

What is a mailchimp postcard?

Author

Mia Phillips

Updated on February 15, 2026

What is a mailchimp postcard?

Mailchimp postcards put a modern twist on direct mail marketing, giving you the power to use what you've learned about your audience through digital channels to reach your customers through the mail. Think of it as email for mailboxes.

Subsequently, one may also ask, what is a postcard in Mailchimp?

Mailchimp postcards put a modern twist on direct mail marketing, giving you the power to use what you've learned about your audience through digital channels to reach your customers through the mail. Think of it as email for mailboxes.

Also, what should be on a business postcard? Even if you're not a regular reader of my blog, you probably know what should go on your postcards:

  1. Your business name and contact information.
  2. Your product or service.
  3. Your call to action.

Furthermore, what is a postcard campaign?

A postcard campaign should be started with only one goal in mind. They can be used to introduce new products, provide a discount offer, generate leads, attract new customers, or drive repeat business. Examples of goals could include: Have 250 visits to the product landing page provided on the postcard after one month.

How do postcards work?

The back of a postcard is split into two sections, the right side being the destination for addressing the card's recipient. Most postcards will have three lines in place for you to write the address in. Address the person you're sending your card to on the left hand side of the postcard.

How can I make a postcard?

Create homemade postcards with a word processor
  1. Create a document that is 6 inches wide and 4 inches tall. This is the size of an average postcard.
  2. Add clip art, photos and text. Use your word processing software's Insert option.
  3. Print the postcard onto your card stock.
  4. Cut the printed card stock.
  5. Use your postcard.

How do you make a postcard on email?

Create an eye-catching postcard in less than five minutes

Open Canva and select the “Postcard” design type. Choose from our library of beautifully designed layouts. Upload your own photos or choose from over 1 million stock images. Fix your images, add stunning filters and edit text.

How do you send a business postcard?

The main steps for mailing postcards for business are postcard creation, addressing the postcards and affixing the postage.
  1. Determine the message you want to convey through your mailing.
  2. Create your postcard.
  3. Create your mailing list.
  4. Address your postcards.
  5. Affix your postage.

How do you market a postcard?

11 Powerful Postcard Marketing Tips
  1. Clear Bold Headline. Use a clear headline, that outlines exactly what the product or service is, or the problem is solves .
  2. Use a Call-to-Action that converts.
  3. Clear relevant imagery.
  4. The Offer.
  5. Contact Information.
  6. Sell the benefits (not the features)
  7. Stick to one message.
  8. Track the performance.

Do postcards work for marketing?

Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new - and they may not be very exciting.

How much does MailChimp cost?

MailChimp offers the Free plan for up to 2,000 contacts and 10,000 emails per month (with ads). The Essentials plan starts at $9.99/month for 500 contacts and 500k emails. The Standard plan adds advanced automations, starting at $14.99/month, and Premium gives you all-areas access from $299/month.

What type of marketing is direct mail?

A type of direct marketing that's delivered physically to a prospect's mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal. You want to make an emotional connection so customers (and prospects, too!)

What size is a postcard?

At least 3-1/2 inches high x 5 inches long x 0.007 inch thick. No more than 4-1/4 inches high x 6 inches long x 0.016 inches thick.

What size postcard is most effective?

A postcard that is 6-inches by 11-inches is the ideal choice to ensure that it stands out in a crowd of other mailing pieces. The introduction of a new product, service or business location may benefit from a larger, non-standard category size.

Why are postcards effective?

Postcards are a staple of direct marketing because they're economical, flexible and highly effective. Whatever your mission - to advertise, invite, brand, remind, promote or sell - postcard marketing will get the job done simply and affordably.

What can you do with postcards?

DISPLAYING POSTCARDS

Be a little creative and make a paper bouquet or unique display. You can easily put them in an album or scrapbook, or create a travel ring binder or book. A tiny bit of effort, and some frames or old windows can make wonderful displays!

Does a postcard need a stamp?

Buy a stamp.

A stamp is a proof of payment for your postcard: without a stamp, no letter or postcard will be handled by the post office. Always check with the post office or the postal service website. Depending on where you are sending the postcard, you may need two, three, or even more stamps.

Do postcards need an envelope?

Postcards are usually mailed without an envelope. So, by default, if you're sending a postcard to another member, mail it without an envelope. Most members prefer to receive their postcards this way. Both methods are acceptable, so it's up to you to decide how to send your postcards.

How much does it cost to send a postcard internationally?

Stamps for standard-sized letters and standard-sized postcards up to 1 oz start at $1.20 for all countries.

Do postcards get ruined in the mail?

Sometimes, the USPS is unable to make a delivery. As you can see, postcard damage isn't the greatest problem of the mailing process. Everything depends on how many times a delivery attempt is made. A long mailing process can result in mail damage even if paper surfaces of the printed image have high quality.

Can you use a forever stamp on a postcard?

Global Forever stamps can be used to mail a postcard or 1-ounce letter-size mailpiece anywhere in the world. In addition, mailers may use a Global Forever stamp as postage for any type of single-piece international or domestic mailpiece.

Do postcards take longer to arrive?

Generally speaking, most domestic letter mail (including postcards) can take from 1 to 5 days depending on the destination (and distance from the sender). Generally speaking, most domestic letter mail (including postcards) can take from 1 to 5 days depending on the destination (and distance from the sender).

What do you write on a postcard to a friend?

Have a great day! I'm so happy that you are my friend, the world is a much better place with you here! Thank you for your friendship, a true gift. When I think of you and the special friendship we share, I am so happy and thankful!

Can I send a photo as a postcard?

First of all, rest assured that sending a photograph through the mail is perfectly fine with the post office! According to the USPS , to qualify for mailing at the First-Class Mail postcard price (currently 35 cents) , it must be: Rectangular. At least 3-1/2 inches high x 5 inches long x 0.007 inch thick.

Can I use 2 postcard stamps on a letter?

Yes. At long as the stamps have a value equal to or greater than the actual postage for a letter. Since the price of a postcard stamp is . 35 cents, two of those stamps would be more than enough to mail a letter.

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